Marketing Toolkit

VRMA Foundations: Frontline Excellence Training Marketing Kit

Thank you for promoting VRMA Foundations: Frontline Excellence Training. This event, taking place April 14-15, 2025, at the Savannah Convention Center, is a unique opportunity for operational professionals and managers in the vacation rental industry to sharpen their skills, gain practical tools, and connect with peers. Your influence as a speaker, sponsor, supporter, or board or committee leader is invaluable to spreading the word and encouraging attendance.

Why Your Voice Matters
The success of VRMA Foundations depends on reaching the right audience. As a trusted voice in the industry, your endorsement carries weight. Whether through social media, personal outreach, or sharing materials with your network, your efforts will:
✅ Amplify awareness of the event.
✅ Drive registrations by highlighting its unique value.
✅ Strengthen the VRMA community and its focus on operational excellence.

What’s in the Marketing Kit?

Event Boilerplate: A concise description of the event, perfect for use in emails, newsletters, or promotional materials.
Email Template: Pre-written email copy to send to your contacts and networks.
Social Media Posts: Sample posts, including general promotional content and customizable first-person messages.
Justification Letter: A ready-to-use template prospective attendees can customize and submit to their supervisors to request approval to attend.
Promotional Graphics: Event-branded images and banners for use in email signatures, social media, or presentations.
Hashtags: Suggested event hashtags to amplify social media reach.

Boilerplate Copy About the Event

VRMA Foundations: Frontline Excellence Training

Join us on April 14-15, 2025, at the scenic Savannah Convention Center in Savannah, Georgia, for a transformative training experience designed specifically for frontline professionals and their managers in the vacation rental industry. This intimate, hands-on event features specialized training tracks in fieldwork, office management, and team leadership. Attendees will gain actionable skills, personalized insights, and meaningful connections to elevate their operational excellence. Savannah’s charm and accessibility make it the perfect setting for learning, networking, and growth. Don’t miss this opportunity to empower your team and advance your career. Learn more.

How to Use the Marketing Kit

1️⃣Social Media Sharing

Social media is one of the most effective ways to spread the word about the event. Here’s how:

Platforms: Share posts on LinkedIn, X (Twitter), Facebook, or Instagram.
Frequency: Post 2-3 times per month leading up to the event. Increase frequency in the final weeks before registration closes.
Use Hashtags: #VRMAFoundations, #OperationalExcellence, and #VacationRentalTraining.
Customize Posts: Personalize the sample social media posts with your excitement about the event or why you’re attending.
Engage with VRMA Posts: Like, comment on, and share VRMA’s official posts to boost visibility.

2️⃣Email Outreach

Direct outreach to your contacts can have a significant impact. Use the email template in the kit to:

Send personal invitations to your colleagues, clients, and industry peers.
Include details about the event in your organization’s newsletters or other marketing materials.
Highlight why the event is a must-attend, emphasizing its hands-on workshops, specialized tracks, and networking opportunities.

3️⃣Promote at Events and Meetings

If you are speaking at or attending other industry events, mention VRMA Foundations in your presentations or conversations. Use the boilerplate copy to provide quick, compelling details.

4️⃣Use Promotional Graphics

Enhance your outreach with visuals from the kit:

Add event banners to your email signature.
Post event-branded graphics to your social media feeds.
Include images in presentations or slide decks to highlight the event.

5️⃣Justification Letter

Encourage potential attendees to use the justification letter template to secure approval from their supervisors. Sharing this resource can make it easier for individuals to commit to attending.

6️⃣Spread the Word Internally

Within your company or organization, consider:

Sharing details about the event during team meetings.
Encouraging team members to register and attend.
Posting about the event via your internal communication channels, like Slack, Teams, or email.

Key Messages to Emphasize

When promoting the event, focus on these unique selling points:

Hands-On Training: Practical workshops that deliver actionable strategies attendees can implement immediately.
Specialized Tracks: Tailored sessions in fieldwork, office management, and team leadership.
Intimate Setting: A smaller attendee count ensures personalized attention and impactful networking
Convenient Location: Savannah’s charm and accessibility make it the perfect destination.

Samples

Email Invitation

Subject Line: Unlock Operational Excellence with VRMA – Join me in Savannah!

Body:
Dear [Recipient’s Name],

Are you ready to elevate your team’s skills and operational success?

I’m thrilled to invite you to VRMA Foundations: Frontline Excellence Training, taking place April 14-15, 2025, in beautiful Savannah. Designed exclusively for operational professionals in the vacation rental industry, this new event combines:

Specialized Training Tracks: Focused sessions on fieldwork, office management, and leadership.
Hands-On Workshops: Practical tools and strategies you can implement immediately.
Networking Opportunities: Connect with peers and experts in an intimate setting.

With Savannah as the inspiring backdrop, this event offers a unique opportunity to advance your career and enhance your operational expertise.

[Register Today] (insert link) and secure your spot before space fills up.

I can’t wait to see you in Savannah!

Regards,
[Your Name]
[Your Title]

Social Media Posts

Below are sample social media posts you can use to promote VRMA Foundations: Frontline Excellence Training on your personal or company accounts. Customize them to reflect your voice and excitement about the event. Be sure to include the event hashtags and a registration link where applicable!

Post #1

📢 Attention vacation rental professionals! Elevate your skills at VRMA Foundations: Frontline Excellence Training on April 14-15, in Savannah. Hands-on workshops, specialized tracks, and an intimate setting await. Secure your spot today! 🌟 #VRMAFoundations #FrontlineExcellence

Post #2

🌟 Invest in your team’s future! Join us for the VRMA Foundations: Frontline Excellence Training in Savannah this April. Hands-on learning, career growth, and networking opportunities are all in one place. 🏖️ Learn more and register now! #OperationalExcellence #VRMA

Post #3

👩‍💼👨‍💼 Calling all managers and operational staff! Don’t miss the training event of the year—VRMA Foundations—tailored just for YOU. Join us in Savannah, April 14-15. Register today for an impactful learning experience! #VacationRentalTraining

Post #4

🎉 I’m thrilled to be attending VRMA Foundations: Frontline Excellence Training in Savannah this April! I can’t wait to connect with peers, learn actionable strategies, and bring back tools to enhance our team’s success. See you there! 🌟 #VRMAFoundations #OperationalExcellence

Post #5

✅ Just registered for VRMA Foundations: Frontline Excellence Training on April 14-15, in Savannah! 🏖️ This event is a game-changer for operational professionals like me—specialized tracks, hands-on workshops, and incredible networking opportunities. Join me! #VRMA #FrontlineExcellence

Post #6

🙌 I’m excited to attend VRMA Foundations this April! Why? Because it’s tailored to professionals like me who are eager to sharpen their skills and make a difference in our industry. Let’s learn and grow together in Savannah! #VacationRentalTraining #VRMAFoundations

Post #7

📅 Looking forward to VRMA Foundations this spring! I’m attending to deepen my skills, explore the latest in operational excellence, and connect with others in the vacation rental industry. Who else will I see there? Savannah, here I come! 🌴 #VRMA #ProfessionalGrowth

Justification Letter

Subject: Request to Attend VRMA Foundations: Frontline Excellence Training

Dear [Supervisor’s Name],

I’m writing to request approval to attend VRMA Foundations: Frontline Excellence Training, taking place on April 14-15, 2025, in Savannah, Georgia. This new event is designed specifically for operational professionals like me, with specialized training tracks and hands-on workshops that align perfectly with our goals of improving day-to-day operations and enhancing team performance.

By attending, I will:

Gain actionable strategies to improve our operational efficiency.
Learn from experts and peers in the vacation rental industry.
Bring back tools and insights that can directly impact our team’s success.

The investment in this training will pay dividends in terms of skills, networking opportunities, and our overall business growth. Savannah’s convenient location makes this event accessible and cost-effective.

You may find more information about the event here.

Thank you for considering this opportunity. I’m confident the knowledge and connections I’ll gain will benefit our team immensely.

[Your Name]

Promotional Graphics

Enhance your outreach with event-branded visuals! Use these graphics in emails and social media to spread the word.

📌 Boost engagement with eye-catching banners.
📌 Personalize your emails with branded signatures.
📌 Share on social media to maximize visibility.

Download Graphics

Follow VRMA on Social

Connect and engage with VRMA on social media!

Facebook (@TheVRMA) – https://www.facebook.com/TheVRMA
X (@VRMA) – https://twitter.com/VRMA
LinkedIn (@VRMA) – https://www.linkedin.com/company/vrma/
Instagram (@TheVRMA) – https://www.instagram.com/thevrma/