Corporate Sponsor Program

Increase Your Industry Exposure

Promote your company year-round with VRMA’s Corporate Sponsorship Program. Unlike traditional sponsorship packages, the VRMA Corporate Sponsorship Program takes a PERSONALIZED APPROACH. Once we identify your marketing goals, we’ll work together to allocate your marketing dollars across VRMA’s event and advertising opportunities.

The result is a custom program that drives ROI and meets your unique needs.

As shown below, there are four levels of sponsorship—Platinum, Gold, Silver, Bronze—and your investment includes two elements:

  • Initiation Fee, which activates the branding items and priority benefits of your sponsorship
  • Custom Credit, which allows you to choose how to promote your brand across VRMA’s marketing channels and U.S. events

What your VRMA Initiation Fee Covers  Platinum  Gold  Silver Bronze
  Limit 2 Limit 8    
2025 Fee $100,000 $80,000 $50,000 $20,000
Initiation Fee $7,000 $6,000 $4,000 $1,750
Custom Credit $93,000 $74,000 $46,000 $18,250
Priority Booth Selection First Second Third Fourth
VRMA Priority Points Program Bonus +150 points +100 points +50 points +25 points
Preferential Space Selection for Sister Companies ✓ ✓ ✓  
Guaranteed opportunity to provide a 45-minute education Session at International Conference  ✓      
Focus Group of VRMA members1 (Virtual or at International Conference)  One      
E-blast to Membership List (Access Only, Subject to Availability and VRMA Approval)  Two One One  
Priority Sponsorship Selection5   First Second Third Fourth
Exclusive Digital Sponsor Badge for Sponsor Use  Platinum Gold Silver  
Listing on Corporate Partner Page with Link  140 characters + Button Link  40 characters + Button Link  Logo + Button Link   
Logo with Link on VRMA Website  ✓ ✓ ✓ ✓
Logo Recognition in Member Communications  ✓ ✓ ✓  
Priority Table and Sponsorship Selection for 
VRMA Foundations & Executive Summit		 ✓ ✓ ✓ ✓
Editorial in VRMA Arrival  500 Words (Four Issues)  300 Words (Four Issues)  150 Words (Four Issues)  75 Words (Two Issues) 
Additional Registrations for the 
VRMA International Conference		 Ten Six Three Two
VRMA Membership  ✓ ✓ ✓ ✓
Opportunity to include company listing in the 
VRMA Vendor & Supplier Guide 		 ✓ ✓ ✓ ✓
End of Year Sponsor Report inclusive of key attendee survey results as well as analytics from sponsorship activations  ✓ ✓ ✓ ✓
Pre and Post-Show Attendee Lists2
(International Conference, VRMA Foundations, & Executive Summit) 		 ✓ ✓ ✓ ✓
Attendee Registration List Updates3  ✓ ✓ ✓ ✓
Logo Recognition on Event Signage 
(International Conference, Executive Summit & VRMA Foundations) 		 ✓ ✓ ✓ ✓
Logo Recognition in VRMA Arrival  ✓ ✓ ✓ ✓
Sponsor Ribbon for Attendee Badges 
(International Conference, Executive Summit, & VRMA Foundations) 		 ✓ ✓ ✓ ✓
Priority Advertising: VRMA Arrival, Arrival 
Hub, Arrival Weekly 		 ✓ ✓    
Recognition on full page Thank You To Our Corporate Partners in all four issues of Arrival digital magazine4  ✓ ✓ ✓ ✓
VRMA Arrival, Arrival Hub, Arrival Weekly 
Advertising Discount 		 40% 30% 20% 15%

1 Focus group - VRMA will assist with attendee recruitment and provide meeting space at the convention center. The sponsor is responsible for all focus group content. Audio-visual equipment and catering are not included and can be ordered through VRMA vendors. 

2 Pre and Post-Show Attendee lists will be sent 2 weeks prior and 2 weeks post-event. Lists are sent to the Primary Sponsor Contact. Data to include the following fields for Opt-In Registrants only:

  • Registrant name, title, company name, city, state, country, work phone, email address, membership type, area of interest, number of properties managed, organization size, # of years in industry, first-time attendee.

3 Attendee Registration Lists Updates will be sent 60 days and 30 days ahead of the event. Lists are sent to the Primary Sponsor Contact. Data to include:

  • Opt-in Registrants - Company, registrant name, title, mailing address, # of properties managed, and areas of interest.
  • Opt-out Registrants - Company, # of properties managed, areas of interest.

4 Pending timing of contract. Must be signed no later than February 1, 2025, to ensure inclusion. 

5Deadline of December 16, 2024 to commit to level of Corporate Sponsorship (Platinum, Gold, Silver, or Bronze). A custom proposal will be delivered for your signature.  Deadline to sign contract varies upon level. (Platinum: January 10, 2025, Gold: January 17, 2025, Silver and Bronze: January 23, 2025).

Contact Sales Team



Everett Lightle
National Sales Manager
ELightle@vrma.org
+1 (312) 673-4855

Our Sponsors

VRMA thanks our corporate sponsors for being industry-leading companies that provide valuable year-round support to the association and its members in advancing the professionally managed vacation rental industry.

View All Sponsors