Advertising Specs

Ad Specifications and Due Dates

VRMA provides several advertising pathways for members to reach a new audience and enhance the visibility of their products, services, and overall brand. Our publications and online resources are valuable vehicles that reach across the professionally-managed vacation rental industry.

Arrival Magazine

Size Price (4-Color Only)
Full Page $1,850
Half Page $1,150
Cover 2 $2,325
Cover 3 $2,050
Cover 4 $2,875

 

Dates, Deadlines and Specifications

Issue (2024) Insertion Order Deadline Artwork Submission Deadline Distribution
Issue 1 February 15 February 21 March
Issue 2 May 6 May 10 June
Issue 3 August 5 August 9 September
Issue 4 November 4 November 8 December

DIGITAL FILES

Layout files should be created in one of the following programs: Adobe FreeHand, Adobe Illustrator, Adobe InDesign, or QuarkXPress. PDF print-optimized files, high-resolution, are acceptable as long as all fonts are embedded. Color ads should be submitted in CMYK format.

UNACCEPTABLE FORMATS

GIF, JPG, low-resolution PDF and TIF. Generally, if the file size is small (less than 1 MB), it is unacceptable for printing.

RESOLUTION

600+ DPI. Line art (1 bit): 800 to 1200 DPI for bitmapped graphics; for best results, use vector art EPS files such as those created by Adobe FreeHand or Adobe Illustrator.

ACCEPTABLE MEDIA

High-resolution PDF.


Arrival Digital Hub & Industry Insights

PLACEMENT

Third article position on Arrival homepage for two weeks.

FREQUENCY

Full article will be archived on the Arrival site forever, tagged as Industry Insights, and appear on a dedicated landing/archive page.

ARTICLE SPECIFICATIONS

  • Homepage Summary: 30-40 words
  • Article Page
    • Title
    • Brief summary of article
    • Article content: no limit, with option to add photos and graphics
    • Author’s name and title
  • VRMA is responsible for final layout
  • Materials due two weeks prior to launch date

PROMOTION

Inclusion in VRMA Weekly e-newsletter (choice of content or banner placement, based on availability)

Note: Content will be branded as "Sponsored Content." VRMA reserves the right to revise all articles to the Arrival style and voice.

VRMA Arrival Hub Advertising Opportunities Ad Size Rate Per Month
Pop-up/Sticky Ad 940 x 100 px $1,500
Top Banner 300 x 240 px  $1,000
Bottom Banner 940 x 100 px $500

ACCEPTABLE MEDIA

Ad files should be sent in .jpg or .png. External ads are also accepted if sent with HTML. All files must be high resolution for the web to avoid distortion.


Weekly Arrival e-Newsletter

Ad Size Monthly Rates
Horizontal Banner (540x100 pixels) $1,000
Sponsored Article (800 words, 3rd position)

$1,000

 


VRMA Arrival Distribution Email Sponsor

SPECIFICATIONS

  • Leaderboard: 728x90 px
  • Sponsored content:
    • 180x150 px image
    • Headline (50 characters max)
    • Body copy (300 characters max)
  • Materials due one week prior to issue launch date

ACCEPTABLE MEDIA

Please submit sponsored content as a word document and provide target URLs for all placementsAd files should be sent in .jpg or .png. External ads are also accepted if sent with HTML. All files must be high resolution for the web to avoid distortion.


Dedicated Email Blast

SPONSOR TO PROVIDE:

  • Email pre-coded in HTML (with any images linked to your server)
  • Preferred subject line
  • URL link

DEADLINES

  • Email materials due to CorporateSponsors@vrma.org one week prior to your send date
  • Note: A test email must be approved by advertiser prior to sending

Arrival Podcast

SPONSOR TO PROVIDE:

  • 15-second pre-, 60-second mid-, and/or 30-second post-roll script(s) for host to read