Hello friends,

Excitement is building for the upcoming VRMA International Conference, set for October 14-17 in sunny Phoenix. I’m thrilled to highlight the exceptional operations-focused content on the agenda, including a much-anticipated Pre-Conference Bootcamp. Titled “The Essential Operations Boot Camp: Building a Stronger Back of House,” this session is designed for those in supervisory or manager roles to dive deep into all aspects of vacation rental operations, from housekeeping and linens to maintenance and inspections.

Don’t miss this opportunity to deepen your expertise, network with industry leaders, and bring valuable operations strategies back to your teams.

See you in Phoenix!

Yours in cleanliness,

Michelle Williams
VRHP Council Chair
Atlantic Vacation Homes

Safety Topic of the Month: Safety Data Sheets

Safety data sheets contain valuable information about specific chemical substances and how to safely handle them. In the vacation rental business, many of the chemicals that you use on a daily basis will be related to cleaning and/or maintenance.

Learn more.

Creating Effective Metrics for Back-of-the-House Operations

By Dave Roberts, Outer Banks Blue

Creating effective metrics for your back-of-the-house operations is crucial for any organization aiming to evaluate performance and drive improvement. Not only do they impact internal efficiencies and effectiveness, but they also often have a correlative impact on owners and guests. Here are some key considerations for developing meaningful metrics:

1. Transparency is fundamental in building trust and ensuring that everyone understands how metrics are developed and used. When metrics are transparent, they provide clarity and eliminate ambiguity, allowing stakeholders to see how their contributions align with organizational goals. An example of this would be posting company metrics in gathering areas (conference rooms, break areas, etc.). This openness encourages accountability and fosters a culture of continuous improvement.
2. Cross-Department and Multilevel Collaboration is essential in creating comprehensive and relevant metrics. By involving various departments and levels of the organization, metrics can capture a holistic view of performance. This collaboration ensures that metrics are not siloed but instead reflect the interconnected nature of operations, promoting alignment and synergy across the organization.
3. Focusing on Outcome-Oriented Metrics rather than action-oriented ones shifts the emphasis from merely completing tasks to achieving meaningful results. Outcome-oriented metrics assess the impact of actions, providing insights into whether strategic goals are being met. This approach encourages teams to think critically about the effectiveness of their efforts and make necessary adjustments to achieve desired outcomes.
4. Metrics Should be Comparable Over Time, such as year-over-year (YoY), month-over-month (MoM), and year-to-date (YTD). Comparability allows organizations to track progress, identify trends, and make informed decisions based on historical data. It provides a framework for evaluating performance consistently and helps in setting realistic benchmarks.
5. Organizations should aim to Stretch Themselves by setting ambitious yet achievable targets. Stretch goals push teams beyond their comfort zones, fostering innovation and driving exceptional performance. However, it is crucial to balance ambition with realism to maintain motivation and prevent burnout.
6. Proactive Measurements are more valuable than reactive ones, as they enable organizations to anticipate challenges and seize opportunities before they arise. Proactive metrics focus on leading indicators that predict future performance, allowing for timely interventions and strategic adjustments.
7. Balancing Quantitative vs. Qualitative Metrics is important for a comprehensive evaluation. Quantitative metrics provide hard data and objective insights, while qualitative metrics offer context and depth, capturing the nuances of performance that numbers alone cannot convey.
8. Regular Review of metrics ensures they remain relevant and aligned with organizational goals. Regular reviews allow for the refinement of metrics, ensuring they continue to provide valuable insights and drive continuous improvement. By revisiting metrics periodically, organizations can adapt to changing circumstances and maintain their competitive edge.

Additionally, it’s important to create metrics that are not too complicated to track. Simplicity aids in consistent monitoring and understanding across teams. Recognize that changes to processes may require adaptation time, and some metrics may initially need a baseline to be established. Be open to adjusting or changing metrics if they are not effectively driving performance improvements. Sharing metrics across departments can enhance collaboration and collective focus on organizational goals.

If you’d like to discuss how this can apply to your specific organization, please reach out to me, and let’s meet at the VRMA International Conference this October. I’ll also be facilitating a VRHP session with other operations experts on the subject of: “Wrenching your Rentals to Success: A Maintenance Masterclass.” Register for the International Conference.