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vacation rental industry

Advancing the short-term vacation rental industry through education, information, networking, research, and advocacy.

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EVENTS

Essential Skills Development for Operations Teams

VRMA Foundations is returning Feburary 23-24, 2026 at Hotel Effie in Sandestin, Florida.

Vacation Rental Management Certificate Program

Advance Your Career

Designed for vacation rental managers (VRMs) who are looking to strengthen their industry knowledge, sharpen their skills, advance their careers, and gain a competitive edge in the professionally-managed vacation rental business.

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Advocacy

Help Protect Our Industry

We are committed to working with policymakers to develop fair, balanced regulations that benefit vacation rental professionals and the communities they serve.

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VRMA Arrival

Morning Coffee Reads

VRMA Arrival is VRMA’s official content source; a dynamic intelligence hub for the vacation rental professionals.

Content Hub

The Stories Behind Excellence

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in...

What’s in Store for 2026? Industry Leaders Give Their Predictions for Vacation Rentals

Another year is here. After tightening regulations, shifting guest behavior, and rapid technological developments, property managers are quite...

Salty Dog Vacations: Building a Business Around Community Impact

In this episode of the VRMA Arrival podcast, we sit down with Salty Dog Vacations co-owners Kymberlee Nguyen and Krista Goodrich, recent...

Reflecting on VRMA Las Vegas: Connection, Compliance, and Readiness for the Season Ahead

Sponsored by Generali Global Assistance Each year, the VRMA annual conference brings together vacation rental professionals from across...

Why Direct Booking Is All the Rage with Operators but Draws Blank Faces from the Public

Within industry spaces, we talk about direct booking constantly. Operators praise it as a pathway to greater independence, stronger guest...

Cautious Optimism: Key Data’s Read on the 2026 Vacation Rental Market

Melanie Brown, vice president of data insights at Key Data, joins the podcast to unpack Key Data’s Vacation Rental Industry Outlook 2026...

Hospitality vs. Service: What It Really Means in the Vacation Rental Industry

It’s no longer enough to simply deliver a clean home and respond to guest inquiries. Today’s travelers are craving something deeper, more...

Pets in Vacation Rentals: A Growing Opportunity for Operators

Today, well over half of US households—between 66% and 75%—own a pet. That translates to more than 66%, or 86.9 million pet-owning households....

When Crisis Hits, Double Down on Your Brand

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to...

Preparing for the Next Disaster

We all remember where we were in 2020 when we heard that this “coronavirus” was a bigger threat than we first thought. Then, the unthinkable...

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